Founders DNA

A personalized coaching program for Founders to reconnect with their purpose and joy, avoiding business overwhelm and rediscovering motivation.

Not defining your DNA feels the same as...

  • Achieving success but losing yourself in the process.

  • Losing the joy in what you do.

  • Forgetting the original reason or purpose that made you start your current business and losing motivation.

  • Drowning in "business overwhelm" without direction.

The unique value we offer

The Founders DNA process is designed intentionally for super-busy owners and senior leaders of organisations who have lost touch with themselves and have identified the need to reinvent (or recalibrate) themselves and want to reset their course. Through structured reflection and feedback sessions to reboot self-awareness and insight, we help you find yourself again:

  • Understand 4 specific phases and mindsets of growth all leaders go through.

  • Develop a positive mindset of owning your next season.

  • Feel more in control of your future.

  • Understand how you're wired, how you lead and cope, using industry-leading psychometric assessments.

  • Identify your development needs - what you need to be a team player and how others perceive you.

  • Find your flow - learn how to combine your passion, skill and energy to contribute to team and organizational growth.

  • Use the latest neuroscientific research to optimise your brain and body. Boost your performance and resilience!

  • Get intentional about growing into the season YOU want, through personal accountability.

Output Generated

The Founders DNA process involves completing the DNA-Canvas™ through structured steps that include personalised exercises and deep reflection for clarity and perspective. The DNA-Canvas™ has four sections:

Life Purpose Statement

Defines your life purpose by combining your inner faculties and values as you would envision them at the age of 85.

Core Values

Identifies and distills your top 4-5 core values that shape your identity and behavior.

Mission (Next 5 Years)

Selects the top 3 goals or themes to pursue in the next 3-5 years, reflecting what you’re passionate about building.

Goals (Next 12 Months)

Choose goals aligned with your values and mission, and plan your strategy for the next year to maintain focus and achieve satisfaction.